Business Marketing Case in Medical Sales Careers

This case in medical sales careers looks at a scenario in the hormone replacement therapy market for menopausal women. The market leader had been a blockbuster for years but later it was made more publicly aware that the product is derived from hormones extracted from horse urine. As more and more women were becoming more eco-friendly, this news did not go over too well with many of them.At the same time, a pharmaceutical company re-introduced a rather dormant product that was a hormone replacement drug to compete with the market leader. Both drugs relieved menopausal discomfort symptoms in female patients. But the interesting thing about this re-introduced drug was that rather than being derived from horse urine, it was sourced from a soybean plant. Chemically, it was altered to be identical to the estrogen hormone found in humans.So in essence, this drug was considered more ‘natural’ than the market leader in two ways. First, rather than subjecting live horses to a urine extraction process and then using a product derived from horse urine, this other drug was made from plants. Secondly, rather than being a cocktail of horse hormones, this other product was identical to the human estrogen which implied that its use would not involve putting a foreign substance into the human body.News about this alternative to the market leader made its way around groups of menopausal women and they wanted to switch to this drug rather than stay on something made from ‘horse pee’.Medical sales reps for this alternative drug went to see their physician customers and promoted the natural aspects. They also made physicians aware of published clinical studies which proved that the ‘natural’ drug resulted in a lower rate of side effects as well when compared to the market leader, possibly due to its identical chemical structure to the human hormone.Many physicians, particularly female doctors, embraced this alternative right away by starting all newly diagnosed patients on this drug and offering a switch for existing patients currently on the market leader. The medical sales reps also asked physicians whether they were getting requests from patients for the natural drug and most admitted that there was indeed patient demand out there.So these medical sale representatives did a smart thing by reinforcing the existing patient demand for their product. Most doctors, even the resistant ones, did give in and switched their patients to the more natural drug when their patients requested it. This alternative drug to the market leader became first line therapy for many physicians and did put a dent in the sales of the market leader.The LessonThe lesson from this case is that patient demand can be a very powerful weapon in medical sales and this example actually showed how a once dormant drug can become a major competitor to a market leader. Smart drug reps used patient demand to their advantage without offending their physician customers.I was one of the drug reps that sold this natural drug discussed in this case and later became the product manager for it. It was one of the most enjoyable drug products I’ve ever worked with. The concept of using patient demand is similar to using referrals in your medical sales careers search. With people recommending you for a position, you can put a major dent in your own competition for the jobs.Learning how to get the right people to refer you for medical sales careers is taught in the book and audio program “How To Get A Dream Job In Pharmaceutical Sales – Direct Inside Advice and Guidance from a Sales Manager”.

Mobile Computing

Mobile computing refers to the use of any kind of computer in a moving environment. The motion may be of the device itself, as in laptops, palmtops, wearable computers, and mobile phones; or it may refer to the dynamics of the computing process, as in digital cameras, podcasters and MP3 players. Mobile computing devices generally use wireless technologies such as LAN, Wi-Fi, GPRS and the more recently introduced MAN.Mobile computing can be broadly classified into two categories – portable computing and mobility computing. Portable computing actually refers to wired communication. Portable devices themselves are movable, but in order to access them one needs to connect them to a network port. That means, portable computing devices can be carried to wherever there is a network port available. Mobility computing is also called simply mobile computing nowadays. This is true wireless communication. Not only are the devices movable, but they can also be accessed from almost anywhere. Today, portable computing is almost on the verge of extinction; mobile computing has made its foray into almost every aspect of human life.


The first usage of mobile computing devices was perhaps in vehicles. Speedometers were among the first devices to get computerized. Almost every modern vehicle has several mobile computing devices under its dashboard. Cell phones are another rampant proliferation of mobile computing today. Every single cell phone is a computer in its own right. With the advent of wireless technologies, it is also possible to access the Internet through cell phones. Blue tooth has brought cell phone users closer than ever before and has facilitated data transfer within a stipulated area. Another brilliant advancement in the field of wireless technologies is the Metropolitan Area Network, or MAN, which will allow vehicles and cell phones to remain in communication with each other forming a network probably much vaster than the internet.Today, mobile computing is a boon to people on the move. It can be used for checking mails while in transit and even carry out transactions and businesses. Services like SMS (Short Messaging Service) and MMS (Multimedia Messaging Service) are targeted towards the younger generation to remain in contact with their colleagues and friends. During sports events, mobile networks keep users informed of the goings-on.


However, critics are concerned with the intrusion of privacy that mobile computing creates. Several members of the younger generation are turning into ‘gizmo freaks’ and becoming almost addicted to their mobile computing devices like watches and cell phones. Some of these devices which work on infrared technologies can also pose potential health risks.Yet, mobile computing has become an indispensable extension of technology today. It is definitely here to stay.

Modern Electronic Gadgets and Their Advantages

Today, no one can imagine a life without the electronic gadgets. These gadgets have so many uses and perform several functions. Often these gadgets are available in different and latest designs. There is a wide variety of gadgets including smart phones, music players, home appliances and more. These gadgets work with technology and are quick in their working. Most of them are easy to use and clean. The ease of using these gadgets, make us dependent on them. Most of the times, we feel helpless without these gadgets.Some indispensable home appliances include fans, Air conditioners, vacuum cleaners and more, without which we cannot imagine our lives today. With the advancement in technology, several new gadgets have entered into the market, which has made human being’s work much easier than before. Owing to this, modern gadgets have become a part and parcel of our lives and we can’t think of living without them for even a day.


Benefits of Modern GadgetsThere are endless benefits that a gadget can offer to us. Usually gadgets are compact in size and can be easily brought at home. For example a coffee machine has a compact design which can fit any kitchen space. Moreover it also helps you make a number of coffee cups in minutes without having to stand. There are several other gadgets which also perform great and are designed to assist people and make their work easier.Where to shop for Modern GadgetsYou can shop great electronic gadget at online stores. The online stores usually offer a wide variety of electronic gadgets as compared to the local stores. The price online is also less as compared to the retail stores and you can save a lot of money. Besides saving a lot of money you also save time as you can simply order your gadgets online and instantly move to other important things.Gadgets reviews are available onlineBefore buying a gadget online you should do an online research first. You should read about the product reviews before purchasing it online. Various online websites offer reviews on the latest gadgets available. Exact product description and specifications are mentioned on the website which let the customers know about the product and make a wise choice.How to shop online for Modern GadgetsOnline shopping is a very easy process. You just need to browse a website to look for a gadget you require. Enter the name of the gadget into the search engine you will see a list of gadgets stores that sell gadgets. Every store has a different selection of the gadgets. You should look at different gadget stores before making a choice.Convenience in online shoppingOnline shopping is a convenient option when it comes to buying electronic gadgets. You can make a research by browsing different online electronic stores. All kinds of gadgets are available online at very low prices. You can easily compare prices offered by different online gadget stores. The advance innovation of search engine lets you check prices and compare with just a few clicks. Moreover, online stores also give you the freedom to determine which online store offers the best quality gadget at the most affordable item.


Online shopping has become a popular shopping method ever since the internet users have increased. There are a number of customers looking for convenient online shopping ways and online shopping gives you an easy access to a wide variety of gadgets. There is a reason why online stores are becoming popular these days and improving every single day. Advantages of online shopping are an additional knowledge for all the online shoppers that are useful before shopping online.

Take Charge at Telecommunications Schools

Instead of taking off work to wait for the phantom cable guy, or pleading with your Internet Service Provider to change your fiber-optic cables back to copper so you can get DSL service, why not take your telecommunication experience into your own hands? Telecommunications schools can show you how.Your FieldIn a world where families and businesses are spread across the globe, telecommunication (communication at a distance) is no longer a luxury — it’s a necessity. Where would you be without your cell phone? Or your BlackBerry? Or your TiVo? All of these are facets of a telecommunication career, which encompasses voice, video, and Internet communication services.In your telecommunication career, you’ll be entering an ever-evolving industry that is continually introducing new technologies and services. Fiber-optic networks bring lightning-speed communications to residential customers. Wireless providers are increasing the capacity of their radio networks and introducing improved portable devices that transmit voice, data, e-mail, and video. And, some wireless phones now use VoIP (Voice over Internet Protocol) technology to make phone calls through local wireless Internet networks.


Your TrainingThat’s why, if you want to succeed in this competitive industry, you’ll need postsecondary training from telecommunications schools. There, you can acquire the knowledge and skills you need in computer programming and software design; voice telephone technology (telephony); laser and fiber-optic technology; wireless technology; and data compression.The good news for graduates of telecommunications schools is that steady employment is available in almost every community. According to the U.S. Bureau of Labor Statistics (BLS), the telecommunication industry provided one million wage and salary jobs in 2004.Your CareerWhat exactly will you be doing in your telecommunication career? Fifty-five percent of all telecommunication workers are employed in administrative support occupations or installation, maintenance, and repair occupations.Here’s a telecommunication career overview: Telecommunication craftworkers install, repair, and maintain telephone equipment, cables and access lines, and telecommunications systems. Line installers and repairers connect central offices to customers’ buildings. Telecommunication equipment installers and repairers install, repair, and maintain complex communications equipment and cables. Cable installers travel to customers’ locations to set up pay television service so customers can receive programming. Telephone operators make telephone connections, assist customers with specialized services, provide telephone numbers, and may provide emergency assistance. And customer service representatives help customers understand all the services offered by telecommunication providers.


Graduates of telecommunications schools can expect to be well-compensated for their efforts. According to the BLS, average weekly earnings of nonsupervisory workers in the telecommunication industry were $853 in 2004, significantly higher than average earnings of $529 in private industry.Quit waiting for the elusive cable guy, and boost your career competence at telecommunications schools today.